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Advertise with us

Our yellow buses and train transport thousands of clients in the Czech Republic and Slovakia each and every day. Connect your brand with our means of transport that everyone simply has to get at least a glimpse of.

Why to advertise with us?

We are the biggest Czech bus operating company covering long-distance routes, and we entered the market of Czech railway transport as the very first private company. We transported over 11 million clients in 2014, and the number of passengers is ever growing. STUDENT AGENCY buses and RegioJet trains are known and used by a significant part of both Czech and Slovak population. We are choice No. 1 of students, employees, families with children, and businesspeople - we offer tailored services to each of these groups. Your advertising will be as efficient as possible with us - and if you opt for several channels at once, the efficiency will be at the highest possible level. We know our passengers so we can tell you where exactly your target group is to be found and addressed.

You can go for decals to make our buses and trains carriers of your advertisement, but you can also opt for the design of plastic cups that are used to distribute complimentary hot drinks to our clients. Have you got a brand new product and need to raise public awareness of it? The try to go for sampling – our stewards and stewardesses can offer your product to each passenger as a gift. The Žlutý (Yellow) magazine also offers a wide palette of advertising opportunities - and it is distributed for free on board of buses and trains as well as at our branches.

Would you like to try something less traditional. No problem - we are open to new ideas and creative solutions. Just drop us an e-mail to!


Jan Šimůnek

Media Sales Specialist

+420 602 699 776

Possibilities of advertising

Take a look on possibilities of advertising on RegioJet train and buses.

1) TV spots on screens inside buses

  • screening before the film
  • guaranteeing a limited number of advertiser spots
  • sound can be heard throughout the bus
  • high ratings

2) Distribution of your products to passengers inside buses, so-called "sampling"

  • distribution of samples of your products
  • ideal advertising for everyday goods - such as cosmetics, food tastings and more
  • it is possible to sample both ways or one way (less sample consumption)

3) Sticking of rear bus heads

  • it is possible to use the rear face of the buses
  • yellow buses are very visible and advertising on them too
  • advertising is perceived not only by drivers on the motorway, but also by drivers and pedestrians in destination cities

4) Traps on seat handles

  • paper tags on seat handles
  • 2 pieces for each double seat
  • suitable for a short, graphically interesting message
  • we recommend combining with sampling or TV spots

5) Advertisements or PR in Yellow magazine

  • distributed free of charge to bus passengers
  • monthly, cargo 63 000 pcs

6) Printing of beverage cups

  • an unconventional form of advertising on hot drinks cups, which we distribute for free on buses
  • volume 2 dcl, paper cup

7) Flyer campaigns inside buses

  • distribution of your information material to every passenger
  • we recommend A5 leaflets and smaller or lightweight pamphlets
  • we recommend combining with sampling or tags
  • placing either exclusively on the seats or in the seat net in front of the Yellow magazine

8) Advertisements on International Bus Timetables brochure

  • an interesting form of advertising
  • the brochure is in Czech/English variant